What We Do

At HELLO SISTER, we believe no two client briefs are the same; this is especially true of the rapidly evolving and diverse markets in the region. As such, we are committed to delivering bespoke approaches to tackle your unique challenge.

From nursing moms and millennial first jobbers through to aged aunties and toddling preschoolers, we’ll always put your target at the forefront of our approaches.

Typical challenges we’ve helped clients with include:

  • Understanding target consumer, her world and her purchase journey
  • Identifying new growth opportunities
  • Developing new products, models and services
  • Repositioning brands
  • Localisation and activation of global strategies in the region
  • Driving growth through new innovation platforms
  • Creating and defining new brand purpose


Qualitative approaches
Existing Insight Reviews to unlock fresh insight
Trend Activation Sessions
Customer Journey and Touchpoint Analysis
Quantitative Analysis
Internal Insight Activation
Target Discovery Sessions
Localisation and Activation of Asian insights




Brand and category planning and road mapping
Localisation of Global Strategy
Brand Positioning
Brand Purpose Sessions
Portfolio and Architecture Management
Strategy and Activation Alignment (Making it Real and Making it Happen)
Basic Workshop Facilitation



Opportunity and Platform Development
Creative Ideation Sessions
Ideation Prioritisation
Concept Development
Value Proposition Development
Pipeline Development
Business Case Development


We consider the following before recommending
approaches for you

  • Discrete brand and marketing challenges
  • Broader business and commercial issues
  • Markets covered
  • Timings
  • And of course budgets available!