About Us

HELLO SISTER’s founder, Charlotte Wilkinson, has more than 15 years’ experience in brand consulting, including 12 in Asia. From luxury brand positioning through to bottom of the pyramid innovation, there are few marketing challenges she has not encountered. In addition to running Hello Sister, Charlotte is an engagement and business advisor to various women’s NGOs in the region; she would love to one day see both areas of her life join up as brands place greater emphasis on purpose.