About Us

What sets HELLO SISTER apart from other agencies is our commitment to the growth of brands and businesses targeting women.
We believe successful outcomes are best realised through honest and real relationships with both consumers and clients.


We achieve this through

·      Driving deeper relevant insight
·      Commercially-minded brand strategy
·      Delivering truly actionable and pragmatic marketing solutions


Geographical Reach


Over the years we’ve worked on hundreds of projects - though we have significant Asia experience we’ve also worked in other developing and developed markets  including:

 ASIA : China, South Korea, Japan, Taiwan, Hong Kong, Vietnam, Cambodia, Thailand, Malaysia, Indonesia, Philippines, Bangladesh, India, Pakistan, Sri Lanka and Singapore

 FURTHER AFIELD: Australia, New Zealand, Western Europe, Russia, Saudi and UAE, Brazil, Mexico, United States of America,  South Africa,  Nigeria,  Kenya, Morocco and Egypt

We work both in market and with experienced local partners to ensure successful outcomes on every project.


HELLO SISTER’s founder, Charlotte Wilkinson, has over 18 years’ experience in brand consulting, including 12 in Asia. From luxury brand positioning through to bottom of the pyramid innovation, there are few marketing challenges she has not encountered.

In addition to running HELLO SISTER, Charlotte is an engagement and business advisor to various women’s NGOs in the region.

Charlotte works alongside numerous experts to support her successful delivery of client briefs – from presence engagers, digital experts and videographers through to statisticians, graphic designers and semioticians. HELLO SISTER’s response is tailor-made to individual clients, meaning that we build a team to support your challenge, rather than having you support our overheads.